Hardaway's shoe line remains popular even though he hasn't played in the NBA since 2007. More:Penny Hardaway confirms Sam Mitchell will be Memphis assistant, talks workout standouts and more, More:AAC announces Memphis basketball's conference opponents for Penny Hardaway's first season. As a 3rd round pick in the 2017 NFL draft, Jourdan Lewis received a first round endorsement contract from Adidas. Penny Hardaway's first shoe and apparel deal with Nike was the largest rookie contract ever in Nike basketball history at the time. But unlike nearby schools such as Tennessee or Louisville, which have seen money from Nike, Adidas or Under Armour skyrocket in recent years, the value of these deals has remained largely stagnant for the Tigers. QB Carson Palmer was selected number 1 overall by the Cincinnati Bengals that year. Shawne Merriman, the 12th overall selection in the first round of the San Diego Chargers in the 2005 NFL draft, received a rookie contract, on an average per year basis, better than the 9th, 10th and 11th overall selections in that draft. 3. NFL rookie Jourdan Lewis received an NFL contract better than 5 players drafted before him under the rookie salary cap system. Hardaway, the 3rd overall draft selection in the first round by the Orlando Magic, received a rookie deal which exceeded that of Shaquille O’Neal’s, who was the first overall selection by the same team the year before. Penny Hardaway and Nike’s partnership dates back to his days as an NBA All-Star, but the value of the deal has been unknown until now. But a stipulation in the deal stated that figure would drop to $400,000 if Calipari left. But Memphis never considered leaving Nike and didn’t take any bids from competing apparel companies. More:'Excitement's in the air' as new Memphis fans flock to FedExForum for season tickets. Three Lil Penny dolls were sold to the public: a Lil’ Penny talking doll featuring the voice of comedian Chris Rock and two other smaller Lil’ Penny toy dolls, one wearing a smoking jacket and the other an Orlando Magic basketball jersey. Nike Penny Hardaway. 1, but then soon became No. Hardaway’s Lil’ Penny campaign is still considered by many to be Nike’s most successful basketball marketing in its long storied history. We are honored to remain a part of the Nike family.". 5 Time Pro Bowler Julian Peterson received a 7 year, $54 million dollar deal, with a $23 million guarantee.
Penny Hardaway's first shoe and apparel deal with Nike was the largest rookie contract ever in Nike basketball history at the time.
2, followed by Grant Hill of the Detroit Pistons at No. Among the Memphis native's endorsement and spokesperson deals are Memphis International Airport, Corky's Ribs & BBQ, Christyles Celebrity Salon and King Cotton meats. Such 6th overall contract was greater in value than the deals of numbers 4th and 5th overall selections, respectively - that of QB Philip Rivers of San Diego and Safety Sean Taylor of Washington. According to the memorandum of understanding Hardaway signed with Memphis when he was hired in March 2018, he earned $1.6 million in total compensation for his second year as coach and is set to make $1.9 million next season. If Memphis had signed an apparel contract with a company other than Nike, Hardaway said last week “that would’ve been interesting because I can only wear Nike.”.
During the five-year contract that ends on June 30, Memphis athletics will have earned $35,000 in bonus money. "Our decision to continue our agreement with Nike is first and foremost the fact that our student-athletes and our coaching staff want to be a Nike program," Memphis Athletic Director Tom Bowen said in a statement.
Nike has paid Michigan State coach Tom Izzo $400,000 annually since 2010 to endorse its products.
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